Image Building Campaign
Your image can be either an asset or and liability for you as a leader, image building is neither superficial or unimportant. It’s not about creating a false image but recognising a genuine aspect of yourself that should be coming across to other people but aren’t.
Crafting your image required you to gain a clear picture of the image people are currently perceiving, decide what image you would like to portray and develop the skills to close the gap.
The image of the serious political entities and leaders is not an accidental
mixture of circumstances, something given, something that appears by
itself, on the contrary it is well-planned, specialists on communications
take care of it, they identify the key characteristics of the image of the
political entity or candidate, they manage its development and modify it
Steps we perform for building your image in your targeted voters-
- Accurate analysis of the existing image
- Analysis of the factors that participate in the construction of the existing identity
- Determination of the desired identity
- Identification of the gap between the existing and the desired image
- Preparation of a plan
- Plan implementation
- Assessment of the influence of the conducting of the plan on the image
Image building in the political communication process is not . The new element in the equation, however, is social media. With great speed and reach, social media enable public participation and content, to go “viral” which can help or hurt a candidate.
Calling social media a “foundational change” for political communication. Social media in the political communication process, suggesting a new model for communication that shows how social media bypass traditional media by providing a platform for direct, two-way communication between candidates and audiences.
There are several possible reasons as to why candidates used images that did not necessarily present a favorable image of the candidate.
First Reason relates to a critical aspect of the nature of social media communications: speed. Generally, tweets are sent out quickly, especially in the case of live-tweeting an event. Content is needed for tweets, and that content must come quickly. The nature of tweets does not necessarily allow time to thoroughly think through the message and accompanying image, which is certainly a downside of social media communications that has led to many well-documented social media missteps.
Second Reason because these social media messages are sent out quickly, readily available content must be used, which often means snapping a quick photo with a camera phone that ultimately results in a low aesthetic quality photo.
In a social media environment, there is not always time to consider all photographic aspects, from camera angle and lighting to background and candidate dress. Essentially, a communication team is forced to use whatever images they have available and/or can readily get.
Third Reason that the majority of analyzed images were not highly favorable images relates to the potential value and still limited audience of social media. Social media communications are still relatively new, and their political audience is still relatively small. Because of this, the effect of social media communications on an election is still potentially limited.
These are three strong reasons to build a correct image of any politician to their voters.
IMPORTANCE OF IMAGE
An important trait of the image of every politician is the credibility that is
built on the basis of the competence for the work that they a candidate for
and the honesty to the voters
One of the greatest advantages of the image is that it enables the shortening of the time for the reception of the message.
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